Alberto Massucco Champagne in Portofino
“Two things are never enough: a good glass of champagne and a good glass of champagne” – Alberto Massucco.
Alberto Massucco Champagne is a company, more than just a label, that perfectly embodies a personal story full of passions and friendships. The first passion, for the Champagne region in France, led the founder, Alberto, to become an importer of independent maisons, the result of the visionary and passionate work of Récoltant Manipulant winegrowers: Rochet-Bocart, Jean-Philippe Trousset, Gallois-Bouché, and Bonnevie Bocart. Additionally, there is the project de le Fa’Bulleuses, seven young women who came together in 2015 to promote their champagnes, focusing on what it means today to be a woman and producer, to represent the Champagne region in a single label. This resulted in a limited production of 644 bottles and 200 magnums, Isos, which Alberto Massucco Champagne imports exclusively. However, it was the meeting with Vigneron Erick De Sousa, one of the most esteemed champagne producers, that transformed Alberto Massucco’s passion into a label with an Italian taste and French tradition. Friendship is alchemy: first Erick, then his children, turned Alberto’s ideas and tastes into his champagnes. The adventure began in 2018. Alberto Massucco Champagne is now the first and only Italian company to own vineyards in the Champagne region and is registered as a “producer” of champagne.
An elegant and firm Piedmontese with a Savoyard style, passionate about challenges and always in love with that part of France which, even in its name, evokes the beauty and sinuosity of a wine that speaks only the language of excellence and elegance worldwide, Massucco has made a clear and precise choice in the search and selection of sparkling wines. First an importer and then a producer, he began his career as an entrepreneur in the metalworking industry. And then the great dream of a glass bearing his signature. A true line that tells of a champagne that speaks Italian, from AMC 00 and AMC 02, the Millesimato Alberto Massucco Champagne Grand Cru, and “Mon idée de Cramant,” to the outlier Mirede. It is this latest addition, arriving just in time for Christmas toasts and gifts, that sparked a long conversation, where Alberto Massucco revealed in this video interview with WineCouture how he came up with the idea of producing his champagne and also what he enjoys drinking outside of exceptional bubbles.
Alberto Massucco, a Savoyard entrepreneur and the first Italian to own a vineyard in Champagne organized a shootingwith Bob and Claire in the most prestigious and picturesque locations of Portofino. The new shooting for Alberto Massucco Champagne is set against the stunning backdrop of Portofino: the choice of Portofino, with its breathtaking beauty and timeless charm, is part of a carefully planned communication strategy aimed at telling the story of the AMC line and imported champagnes with distinctly Italian elegance. This event ushers in the summer with a distinctive style, capturing the essence of the brand and conveying it to the public.
Alberto Massucco, a Piedmontese entrepreneur, began his career as an importer of French champagne from small maisons. Driven by passion and ambition, he realized his dream of producing his label by purchasing a vineyard in the prestigious Côte des Blancs wine region. This achievement made him the only Italian to own a vineyard in the Champagne region, highlighting his dedication and commitment. His success story has been told through a targeted Social Media Marketing strategy that leveraged the potential of social media to build an engaging and visually appealing narrative.
Collaborating with our Social Media Marketing agency, the brand developed an integrated social media management approach, including the creation of high-quality visual content such as photos and graphics, in line with broader digital marketing strategies, influencer marketing, and brand press office. These initiatives have positioned Alberto Massucco Champagne as a high-level lifestyle brand.
The production of photos and graphics for social media was meticulously curated, with a particular focus on lighting, colours, and compositions, to enhance not only the product but also the luxurious context in which it is presented. This approach has helped create an emotional connection with the audience, conveying the values of elegance, refinement, and quality that characterize the brand. Each shot and post tells a story that goes beyond the product, evoking a sophisticated and refined lifestyle.
Thanks to the combination of digital marketing strategies, social media management, and curated visual production, Alberto Massucco Champagne continues to be a successful example in the food and beverage and luxury leisure sectors.