Eatria: a new shooting in Valle d’Itria
The Magic of Valle d’Itria: The Eatria Photoshoot
On September 15th, we had the privilege of immersing ourselves in the hills of the Valle d’Itria for a photoshoot dedicated to Eatria, a renowned producer of cured meats, including the highly prized Capocollo di Martina Franca. This project was a celebration of the quality and craftsmanship that characterize Eatria; and an opportunity to explore and tell the story and the landscape that make its products so special.
Behind the Scenes of Production
Our journey began directly in Eatria’s production facilities, where we had the chance to capture every stage of the curing process, documenting the meticulous work behind each product. The company stands out for its attention to detail and quality, an aspect that is evident in the manual processing. We met Giuseppe, Enzo, and Pinuccio, the pillars of the company, whose faces and hands tell stories of passion and dedication. Every step of the production was captured to highlight the artisanal mastery and commitment involved in each product. This process is not just about quality but also about respect and love for a tradition passed down through generations.
A Journey Through the Valle d’Itria
Our tour then came to life among the picturesque farms and countryside of the Valle d’Itria, an area known for its beauty and authenticity. The landscape, with its iconic trulli, red soil, ancient olive trees, and characteristic dry-stone walls, provided the perfect backdrop to visually narrate the story of Eatria. Each shot was designed to highlight the harmony between the product and its region of origin, creating a deep visual connection that speaks of tradition and quality. We sliced cured meats and prepared sandwiches in every charming corner, from the trulli to the olive groves, and laid out tablecloths in settings that evoke the essence of Apulian life, complete with taralli, frise, and a good glass of local wine. These moments were crucial in creating a visual and sensory experience that conveyed the flavours and aromas of Apulia through engaging images and videos.
The Importance of Customers and Partners
Our journey also took us to visit some of Eatria’s most loyal customers: bakeries, delicatessens, restaurants, and pizzerias that have chosen Eatria’s cured meats for their authentic aroma and flavour. We photographed and tasted platters, appetizers, first courses, and gourmet pizzas, documenting how Eatria’s products are celebrated and appreciated in various culinary preparations. Each customer is not only a business partner but also part of a large family that supports and promotes the brand. Their stories and testimonials are valuable and are regularly shared on Eatria’s social media and website, helping to strengthen the company’s credibility and reputation.
Tradition and Innovation in Cuisine
The Eatria brand stands out for its ability to blend tradition and innovation. The production of cured meats follows artisanal techniques passed down through generations, but the company does not hesitate to integrate modern technologies to ensure the highest quality and safety of the products. During the photoshoot, we wanted to highlight this balance between ancient and modern, showing how Apulian culinary tradition can be enhanced through an innovative and cutting-edge approach. This balance is one of the elements that make Eatria unique and is a fundamental strength in its success.
The Excellence of Eatria
Eatria is much more than just a cured meat producer. It is a reality that values the territory, traditions, and people, with a future-oriented vision and a focus on innovation. Through an integrated approach to food marketing, food communication, social media marketing, and strategic collaborations, Eatria successfully conveys its added value to an increasingly wide and diverse audience. The creation of engaging visual content, the use of digital marketing techniques and influencer marketing, and the support of a social media marketing agency for the food and beverage sector, allow the company to position itself as a leader in the industry while never losing sight of the importance of quality, authenticity, and sustainability.
To discover more about the company and its products, follow us on social media or visit the website 👉🏻 eatria.it