When it comes to telling and promoting a restaurant or a food and beverage company, it is essential to have targeted and strategic communication to stand out from the competition. This is why choosing a communications agency specialized in food marketing offers numerous advantages compared to working with a more generalist agency:

1. Specific Expertise in the Sector: A specialized agency knows better the dynamics and peculiarities of restaurants and food and wine. With more than 10 years of experience in the food sector, we now know what works and what doesn’t, which keywords to use, and this allows us to create effective content and marketing strategies.

2. Personalized Social Media Content and Marketing Strategies: Every restaurant or food and drink company has unique needs. A specialized agency is able to develop customized marketing plans, using specific strategies to attract and retain customers, from the creation of professional food photo and video shootings, to advertising campaigns on social media, from the management of online reviews to partnerships with influencers in the food & beverage sector.

3. Deep Understanding of the Target Customer: We know the tastes, habits and preferences of your target customers. This allows us to create content and copy that speak directly to your audience, thus increasing engagement and conversion. We know how to tell the story of your restaurant or your food & wine products in a way that attracts and involves your ideal customers.

4. Network of Contacts and Collaborations: We have built a network of contacts in the restaurants and food & beverage space, including food bloggers, journalists and influencers of the sector. This allows us to amplify the visibility of your restaurant or food & wine company through collaborations and partnerships that a generalist agency does not have available.

In conclusion, choosing an agency specialized in restaurants and food marketing like ours means relying on professionals who not only deeply understand your sector, but who also have the passion and experience to help you stand out in a competitive market and build a strong and recognizable brand identity.

The cost of a food marketing agency varies based on the services and activities to be carried out. The exact cost depends on the type of service you request from us: you will find both complete solutions, aimed at promoting your restaurant or food & wine company on social media, including the creation of graphics, professional videos, daily stories and advertising campaigns for the acquisition of new customers, and more basic solutions, which have the sole objective of offering an aesthetically refined profile that represents a nice business card.

For basic services, an agency generally starts from at least €500 per month, then increasing the rates with the number of activities requested: if you have a lower budget, an alternative could be to rely on a freelancer or a young undergraduate at his/her first experiences, logically you will not have the same quality, method and structure available in an agency, which can offer you an internal team of experts and specialists.

With Bob and Claire we always try to meet your needs by creating a tailor-made offer, suitable for your budget and your needs. Contact us to receive more information and a personalized quote.

The definition of “best” can vary greatly depending on your specific needs and goals. Italy is full of communication agencies, however those specialized exclusively in social media marketing for restaurants and food & wine companies are few.

If your company is large and structured and is looking for a partner with the same characteristics, two agencies that could be right for you are WeAreSocial or Hopscotch Season, companies with hundreds of employees and offices all over the world, with specific divisions for the food & beverage part. Logically, the budgets needed to work with these communication agencies are high: if you are a restaurant, a winery or a SME in the food & beverage sector, you probably have a lower budget to dedicate to social media marketing and press office activities, and you would prefer to be followed more closely, with more flexibility and dedicated attention. If the latter is your case, the best solution is to choose a small agency specialized in restaurants and food & beverage like Bob and Claire, able to follow you step by step, and provide you with high quality services at more competitive costs than large agencies.

In a food marketing agency like ours, moreover, each project is personal, and our success is directly linked to yours. This passion translates into greater commitment and higher quality work, as well as the creation of relationships that can also help you in the development of your restaurant or food & wine company.

Absolutely. We fully manage both advertising campaigns on Meta Ads (Facebook + Instagram) and on Google Ads to give visibility to your restaurant or food & drinks product and attract new potential customers, allowing you to grow online and obtain new potential contacts interested in purchasing your services or products.

For food marketing activities on Instagram and Facebook, we always study and design both advertising campaigns and the related photo and video contents together: this allows us to have a single direction and offer you the best possible result, which is difficult when you work with multiple stakeholders and then have to make a collage of the work done separately by multiple professionals.

Of course! Our team takes care of everything, from photo and video shoots to the creation of all the graphic content necessary for the social media marketing of your restaurant or food & wine company. The work is entirely our responsibility and we will produce all the material necessary to obtain the best results.

In the initial phase, your contribution will be fundamental: we will collect guidelines, feedback, and types of content that you want to communicate to your potential customers, and this will help us to ensure that your social media are exactly as you would like them. We will share the editorial plan with you every month, and the content will be approved by you before being published.

In addition to the creation of graphics for social media, we can also support you in the creation of logos, menus, brochures, packaging designs, or other personalized graphic material for your restaurant or food & wine company.

Social media platforms are different from each other and the advantages that your company can gain from them change based on the specific activity and clientele you want to reach. If you are a restaurant, or a food & beverage company, it is certainly essential to have a well-kept profile on Instagram, Facebook and Google. In some cases, TikTok can also be interesting, but it is a platform with its own specificities, which we do not recommend to everyone. If your restaurant or food & beverage company is active in B2B, LinkedIn can also be a channel to invest in.

Yes, over the years we have spent time and energy building and cultivating our own network of contacts in the restaurant and food & beverage world, including food influencers, food bloggers, food critics, journalists and other prominent figures in the industry. Influencer marketing campaigns, if done well, can bring great notoriety and amplify the social media marketing activities of your restaurant or food & beverage company, however it is important to note that not all influencers are right for you, and that working with influencers to develop content that tells your brand story in an engaging and authentic way can often be difficult, as well as expensive and time-consuming. An influencer marketing campaign can include social media posts, videos, blog posts, reviews, and much more, and for each of these you need to think carefully about the investment and the expected result you will get.

Our agency is based in both Milan and Rome, and we work with clients all over Italy. We are particularly active in Northern Italy and most of our clients are from Rome and above, but we also have some clients in Puglia, Sicily, and abroad, such as in London or Formentera.

Most of our activities are carried out digitally, and our photographers and videographers are always on the move, so distance is generally not a determining factor in choosing us as a partner compared to local agencies, as clients choose us for our style, method, and years of experience in the food sector.

The sincere and honest answer to this question is: it depends.

We advise you to be wary of those who promise certain and guaranteed results and exponential growth in turnover. In a highly competitive market like the web, and more specifically in the restaurant and food and beverage sector, the truth is that success, as in any other work environment, is the result of a combination of dedication, quality, time and consistency.

What our social media food marketing agency can guarantee you is commitment and expertise in the restaurant and food and beverage sector, with dozens of other companies like yours that we have supported over the years to increase their visibility and obtain positive and tangible results, including new clients.

After all, helping you better communicate your restaurant or food & wine company and increase your clientele is in our interest: if you are happy with the results, you will want to continue collaborating with us, and this is an essential element for the sustainable growth of our business too.

The best social media marketing strategies vary based on the type of restaurant or food product you sell, the location you are in and your target audience: always keep in mind that what works for another restaurant, winery or food company will not necessarily work for you. That said, there are some elements that are essential to obtain good results:

1. High-quality Content: creating high-quality content is essential. Social media is made of images and videos, which leverage people’s emotions or desires. If you are a restaurant for example, it is essential to invest in professional photos of your dishes and drinks, and in video reels that show the behind the scenes of your kitchen, your story and why you are different from the others. The same goes for a winery or a food & beverage company. Beautiful content gets attention and increases engagement, helping us to make your brand known and promoted.

2. Use of Stories: Stories on Instagram and Facebook are a great way to interact with your followers in a more spontaneous and authentic way and to show and share the behind the scenes. This creates an emotional connection with your followers and makes them more inclined to support your restaurant or food & wine company, and can also be a good channel to promote events and/or temporary offers.

3. Targeted advertising campaigns: Advertising campaigns on social media, if set up well, can help you reach a wider audience and make your restaurant or food & wine products known to new potential customers. Facebook and Instagram, in particular, offer advanced tools to create targeted ads based on age, interests, behavior and geographic location. Collaborations with influencers in the food & beverage sector can also significantly amplify your visibility and, in some cases, can be the subject of specific advertising campaigns.

Get in touch to receive an initial free consultation, we will take a look together at your specific restaurant or food and drink company and understand which could be the best social media and food marketing strategies for you.

Of course. Our food and drink marketing agency has dozens of successful campaigns and satisfied customers: in the first meeting call we will understand your needs and objectives together, and we will be more than happy to show you similar projects that have already been carried out for other partners, with related results and timescales. We always work on medium and long-term projects, so it will also be a way to get to know each other better and evaluate whether there is a good fit between us to collaborate together. Contact us for more information, and in the meantime, you can take a look at some of our clients here.