Choosing a communications agency specialized in furniture, home decor and interior design over a more generalist one can make the difference between a marketing strategy that really works and one that doesn’t achieve the desired results. When it comes to promoting and enhancing a furniture or interior design brand, it is essential to adopt targeted and strategic communication to stand out from the competition. This is why relying on a communications agency specialized in marketing for home decor, furniture and design offers several advantages over a more generalist agency:

1. Sector expertise: A specialized agency knows the dynamics and specificities of the home decor, furniture and design sector better. With over 10 years of experience, we know which communication channels work best to attract new customers, which keywords to use, allowing us to create effective content and marketing strategies.

2. Personalization of Social Media Content and Marketing Strategies: Each furniture, lifestyle and design brand has its own unique characteristics and peculiarities. A specialized agency is able to develop customized marketing plans, with targeted content and strategies to attract and retain customers. We create video content and advertising campaigns specific to social media, with strategies dedicated to furniture, lighting or interior design brands.

3. Target Customer Knowledge: We know the tastes, habits and preferences of your target customers. This allows us to create content and copy that speak directly to your audience, thus increasing engagement and conversion. We know how to tell the story of your furniture, lifestyle or design brand to attract and engage your ideal customers.

4. Network of Contacts and Collaborations: We have developed a network of contacts in the furniture and design sectors, including content creators, design bloggers, and micro influencers. This network allows us to amplify the visibility of your furniture, lifestyle or interior design brand through collaborations and partnerships.

In short, choosing an agency specialized in home decor, furniture and design marketing like ours means relying on professionals who deeply understand your sector and who have the passion and experience to help you stand out in the market, building a strong and recognizable brand identity.

The costs of a marketing agency for furniture, home decor and interior design vary based on the services requested and the activities to be carried out. The cost depends on the services you need: there are complete options, aimed at promoting your furniture, home decor and design brand on social media as best as possible, including the creation of graphics, professional videos, daily stories and advertising campaigns to attract new customers, as well as simpler options, designed to offer an aesthetically well-groomed profile that can represent a nice business card, mainly with the goal of collecting b2b contacts or from the distribution channel.

For basic services, an agency usually starts at at least €500 per month. The cost increases with the number and complexity of the activities requested. If your budget is more limited, you could consider relying on a freelancer or a young undergraduate with little experience. Logically, you will not have the same quality, method and structure that an agency can offer you, which can count on a team of more experts and specialists. With Bob and Claire we always try to meet your needs by creating a personalized offer, suitable for your budget and your needs. Get in touch to receive a customized quote.

The definition of “best” communication agency in Italy for furniture and design depends a lot on your needs and your marketing goals. Although Italy is full of communication agencies, those specialized exclusively in social media marketing for the furniture, home decor and design sector are few.

When you have large budgets to invest, companies generally rely on large international agencies, with offices all over the world. If the budget is more limited, a small specialized agency like Bob and Claire could be the best choice, with high-quality services at more accessible costs. In a marketing agency specialized in the furniture, home decor and design sectors like ours, each project is treated as a unique case, with the definition of a strategy and a dedicated operational roadmap. This passion translates into superior quality work and the creation of relationships that can foster the development and growth of your furniture, lighting or interior design brand.

Of course. We take care of the entire management of advertising campaigns on Meta Ads, which include both Facebook and Instagram, and on Google Ads, to increase the visibility of your furniture, lighting or interior design brand and attract new potential customers, generating new contacts interested in purchasing your products.

As for advertising activities on Instagram and Facebook, we design and create both the advertising campaigns and photo and video content to sponsor together. This approach allows us to have a single strategic direction and management, simplifying the process and obtaining homogeneous and more effective communication.

Absolutely! Our team takes care of the entire process, from photo and video shoots to the creation of all the graphic content necessary for the social media marketing of your furniture, lifestyle or interior design brand.

In the initial phase, your collaboration will be essential: we will collect your guidelines, feedback and the types of content you want to communicate to your potential customers, whether they are end consumers, industry professionals, distributors or retailers. This will allow us to create content for social media that exactly reflects your brand vision.

In addition to creating graphics for social media, we can also support you in creating logos, brochures, illustrations, or other personalized graphic material for your furniture, lighting or interior design brand.

The different social media platforms offer various advantages, and the choice depends on the type of furniture and design brand and the clientele you want to reach. If you are a furniture, lighting or interior design brand, it is certainly essential to have a well-maintained profile on Instagram, Facebook and Google. In some cases, TikTok can also be interesting, but it is a platform with its own specificities, which we do not recommend to everyone. If your furniture, lighting or interior design brand is active in B2B, LinkedIn can also be a channel to invest in.

Yes, over the years we have dedicated time and resources to building and cultivating our network of contacts in the world of furniture, lifestyle and design. This network includes not only influencers and bloggers, but also journalists and other prominent figures in the furniture, lifestyle and design sectors. Influencer marketing campaigns, if done well, can bring great notoriety and amplify the social media marketing activities of your furniture, lighting or interior design brand, however it is important to underline that not all influencers are right for you. Every furniture and design brand has a unique story to tell, and working with influencers who understand and enhance this story is essential to obtain real results. When creating influencer marketing campaigns it is essential to consider every aspect, to ensure that the investment produces the desired return for your furniture, lighting or interior design brand. Our agency takes care of managing the entire process, from selecting the most suitable content creators to influencer marketing campaigns.

Our agency is based in both Milan and Rome, and we work with clients all over Italy. Our team travels frequently and our photographers and videographers are always ready to move wherever necessary, ensuring maximum availability and flexibility. Our clients choose us over local agencies for our distinctive style, our consolidated method and our experience in the furniture and design sectors.

The sincere and honest answer to this question is: it depends.

In the competitive landscape of web marketing, especially in the furniture, lifestyle and design sector, it is essential to be cautious about those who promise certain and guaranteed results, such as large increases in turnover. In such a dynamic and crowded market, success is the result of a combination of dedication, quality, time and consistency.

What we can guarantee, as a specialized agency, is constant commitment and in-depth expertise in the home decor, furniture and design sector. We have worked with dozens of other companies similar to yours over the years, helping them improve their visibility, obtaining an increase in clientele and a more recognizable brand.

After all, helping you communicate better is in our interest: if you are happy with the results, you will want to continue collaborating, and this is essential for our long-term sustainability.

The effectiveness of social media marketing strategies varies based on the characteristics of your furniture, home decor or design brand, including the type of products you offer, your average sales ticket, and your target customers, which can be end consumers, professionals, companies, distributors, or retailers. It is important to keep in mind that there is no universal formula: what may work well for another design brand may not be effective for you. That said, there are some key elements to obtaining good results:

1. High-quality Content: Creating high-quality content, especially on social media such as Instagram, is essential to get noticed. If you are a design brand for example, it is essential to invest in professional photos of your products, and in video reels that show behind the scenes, the production process, the history of the company, and the uniqueness of your brand. Creating quality content allows you to create an emotional connection with potential customers, helping us to make your furniture and design brand known and promoted.

2. Targeted advertising campaigns: advertising systems today allow you to segment the audience based on interests, behaviors, age, and geographic location. This allows us to create targeted campaigns to increase the visibility of your home decor, furniture and design brand, encourage the purchase of products or collecting b2b contacts.

3. Collaborations with influencers: Working with influencers can help amplify the visibility of your home decor, furniture or design brand and reach a wider audience. Influencers can also be a valid support in generating quality content that can then be reused on social channels, both organically and for advertising. Logically, the choice of influencers is crucial and it is important to select only those who have an audience in line with the target desired by the brand.

Of course. Our communications agency has created numerous successful campaigns, collaborating with various furniture, home decor and design brands. During our first meeting call we will have the opportunity to discuss your needs and objectives together, and we will be more than happy to show you similar projects that we have already created for other partners. Our agency works exclusively on medium and long-term projects, so the first meeting will also be a way to get to know each other and understand if there is a fit for working together. Book a call to get to know us and find out more about us. In the meantime, you can take a look at some of our clients here.