Choosing a communications agency specialized in hotellerie and hospitality over a more generalist one can make the difference between a marketing strategy that really works and one that doesn’t achieve the desired results. When it comes to promoting and enhancing a boutique hotel, a relais or lodge, it is essential to adopt targeted and strategic communication to stand out from the competition. This is why relying on a communications agency specialized in hotel marketing offers several advantages over a more generalist agency:

1. Sector expertise: A specialized agency knows the dynamics and specificities of the hotel and hospitality sector better. With over 10 years of experience, we know which communication channels work best to attract new guests, which keywords to use, allowing us to create effective content and marketing strategies.

2. Custom Social Media Content and Marketing Strategies:: Each hotel, relais or inn has its own unique characteristics and peculiarities. A specialized agency is able to develop customized marketing plans, with targeted content and strategies to attract and retain customers. We offer professional photo and video shoots for hotels, social media advertising campaigns, online review management and collaborations with travel influencers in the sector.

3. Knowledge of the Target Customer: We know the tastes, habits and preferences of your target customers. This allows us to create content and copy that speak directly to your audience, thus increasing engagement and conversion. We know how to tell the story of your hotel to attract and involve your ideal customers.

4. Network of Contacts and Collaborations: We have developed a network of contacts in the hotel and hospitality sector, including travel bloggers, journalists and influencers. This network allows us to amplify the visibility of your hotel through collaborations and partnerships, something that a generalist agency is unlikely to be able to offer.

In short, choosing an agency specialized in hospitality and hotel marketing like ours means relying on professionals who deeply understand your sector and who have the passion and experience to help you stand out in a competitive market, building a strong and recognizable brand identity.

The costs of a hotel marketing agency can vary significantly based on the services requested and the activities to be carried out. The exact cost depends on the type of service you need: there are complete options, aimed at promoting your hotel, relais or resort on social media, including the creation of graphics, professional videos, daily stories and advertising campaigns to attract new customers, as well as simpler options, designed to offer an aesthetically well-groomed profile that can represent a nice business card.

For basic services, an agency usually starts at at least €500 per month. The cost increases with the number and complexity of the activities requested. If your budget is more limited, you might consider relying on a freelancer or a young undergraduate with little experience. Logically, you will not have the same quality, method and structure that an agency can offer you, which can count on a team of more experts and specialists. With Bob and Claire we always try to meet your needs by creating a personalized offer, suitable for your budget and your needs. Contact us to receive further information and a customized quote.

The definition of “best” communication agency in Italy for hotels depends a lot on your specific needs, the size of your hotel and your marketing goals. Although Italy is full of communication agencies, those specialized exclusively in social media marketing for the hotellerie and hospitality sector are few.

If you have a large hotel, part of an international chain or with a large marketing budget, relying on an international agency can offer several advantages. Agencies such as WeAreSocial or Hopscotch Season are known for their global reach, counting hundreds of employees and offices around the world, with specific divisions also for the travel sector. Of course, working with these agencies requires a large budget and sometimes you may encounter a certain rigidity in the processes.

If, on the other hand, you manage a boutique hotel, a guesthouse or a relais, with a smaller budget for social media marketing, press office and influencer marketing activities, and you want a more attentive and flexible service, a small specialized agency like Bob and Claire could be the best choice, offering step-by-step support, with high-quality services at more affordable costs than large agencies.

In a marketing agency specialized in the hospitality sector like ours, each project is treated as a unique case, and our success is closely interconnected with yours. This passion translates into greater commitment, higher quality work and the creation of relationships that can favor the development and growth of your hotel, relais or guesthouse in the market..

Of course. We take care of the entire management of advertising campaigns on Meta Ads, which include both Facebook and Instagram, and on Google Ads, to increase the visibility of your hotel and attract new potential customers, generating new contacts interested in booking your rooms.

As for hotel marketing activities on Instagram and Facebook, we plan and create both advertising campaigns, and photo and video content to promote. This approach allows us to have a single strategic direction, guaranteeing the best possible result. Working with a single director greatly simplifies the process, avoiding the complication of coordinating and integrating the work of different professionals, which could lead to inconsistent and less effective communication.

Absolutely! Our team takes care of the entire process, from photo and video shooting to the creation of all the graphic content needed for your hotel’s social media marketing. We are committed to producing all the material needed to obtain the best possible results.

In the initial phase, your collaboration will be essential: we will collect your guidelines, feedback and the types of content you want to communicate to your potential customers. This will allow us to create content for social media that exactly reflects your vision. Every month we will share the editorial plan with you, and all the content will be under your supervision before being published.

In addition to the creation of graphics for social media, we can also support you in the creation of logos, brochures, illustrations, or other personalized graphic material for your hotel.

The different social media platforms offer various advantages, and the choice depends on the type of hotel and the clientele you want to reach. If you are a boutique hotel, a relais or a hotel, it is certainly essential to have a well-kept profile on Instagram, Facebook and Google. In some cases, TikTok can also be interesting, but it is a platform with its own specificities, which we do not recommend for everyone. If your hotel is active in B2B, LinkedIn can also be a channel to invest in. Depending on the case, it can also be a good idea to professionally monitor reputation management platforms such as TripAdvisor and Yelp, where travelers look for reviews and opinions of other guests to decide whether or not to book at the property.

Yes, over the years we have dedicated time and resources to building and cultivating our own network of contacts in the world of travel, hotels and hospitality. This network includes not only travel influencers and travel bloggers, but also journalists and other prominent personalities in the travel and lifestyle sectors. Influencer marketing campaigns, if done well, can bring great notoriety and amplify the social media marketing activities of your hotel, however it is important to underline that not all influencers are right for you. Every hotel has a unique story to tell, and working with influencers who understand and value this story is essential to achieving real results. An influencer marketing campaign can include a variety of content, such as social media posts, videos, blog posts, reviews and more. Each type of content requires careful planning, strategic investment and careful evaluation of the expected results. It is essential to consider every aspect of the campaign to ensure that the investment produces the desired return for your hotel. Our agency takes care of managing the entire process, from selecting the most suitable influencers for your hotel to planning and implementing influencer marketing campaigns.

Our agency is based in both Milan and Rome, and we work with clients all over Italy. Our presence in Milan and Rome gives us a strategic advantage, allowing us to be easily reachable and to guarantee a fast and efficient service throughout the country and beyond. We are particularly active in Northern Italy and most of our clients are from Rome and above, but we also have some clients in Puglia, Sicily, and abroad, such as in London or Formentera.

Most of our activities are carried out digitally, which allows us to operate effectively regardless of geographical distance. Our photographers and videomakers are always ready to travel and move where necessary, thus ensuring a flexible and high-quality service. For this reason, distance has never been a determining factor for our clients, who choose us over local provincial agencies for our distinctive style, our consolidated method and our experience in the hotel and hospitality sector.

The honest and sincere answer to this question is: it depends.

In the competitive landscape of digital marketing, especially in the travel, hotel and hospitality sector, it is essential to be cautious about those who promise certain and guaranteed results, such as exponential increases in turnover. In such a dynamic and crowded market, success is never a guaranteed result, but rather the result of a well-balanced combination of dedication, quality, time and consistency.

What we can guarantee, as an agency specialized in hotel marketing, is our constant commitment and our in-depth expertise in the hotel and hospitality sector. We have worked with dozens of other companies similar to yours over the years, helping them improve their visibility and achieve positive and tangible results, including an increase in clientele and greater brand recognition.

After all, helping you better communicate your hotel and increase your clientele is in our interest: if you are happy with the results, you will want to continue collaborating with us, and this is also a crucial aspect for the sustainable growth of our agency.

The most effective social media marketing strategies vary greatly depending on the specific characteristics of your boutique hotel, relais or resort, including the type of rooms and experiences you offer, your location and your target audience. It is important to keep in mind that there is no universal formula: what may work well for another hotel, relais or resort may not be as effective for you. That said, there are some key elements to obtain satisfactory results:

1. High-quality Content: creating high-quality content is essential. Social media, especially Instagram, Facebook and TikTok, are visual platforms where high-quality images and videos are essential to stand out from the crowd. For example, if you are a hotel, it is essential to invest in professional photos of your rooms and services, and in video reels that show the behind the scenes of your location, your history and the unique experiences you offer. Creating quality content allows you to gain attention and create an emotional connection with potential customers, helping us to promote your hotel.

2. Targeted advertising campaigns: Facebook, Instagram and TikTok Ads systems offer advanced advertising tools that allow you to segment the audience based on interests, behaviors, age, and geographic location. We can create targeted campaigns to increase the visibility of your hotel, promote special offers or encourage direct bookings.

3. Collaborations with influencers: Working with influencers in the travel and hospitality sector can help amplify the visibility of your hotel and reach a wider and more qualified audience. Influencers can also be a valid support in generating quality content that can then be reused on the hotel’s social channels, both organically and in advertising campaigns. Logically, the choice of influencers is crucial to the success of the campaign and it is important to select those who have an audience in line with your target audience. For example, if you manage a relais or a luxury boutique hotel, it will be essential to collaborate with influencers who address an audience interested in exclusive and refined experiences.

Get in touch for a free initial consultation, during which we will identify together which social media and hotel marketing strategies could be the most effective for your location.

Of course. Our hotel marketing agency is proud to have created numerous successful campaigns in the hotel and hospitality sector, collaborating with various hotels, relais and resorts. During our first meeting call, we will have the opportunity to explore together your needs and objectives, and we will be more than happy to show you similar projects we carried out for other partners, with relative results and timescales. Our agency tends to always work on medium and long-term projects, so the first meeting will also be a way to get to know each other better and evaluate whether there is a good connection between us and whether we can work together. Get in touch to receive more information and find out more about our past work. In the meantime, you can take a look at some of our clients here.