NEW WEBSITE FOR “EATRIA”
The creation of Eatria’s new website marks a significant step for this leading brand in the production of fine cured meats in Valle d’Itria. Located in the heart of Puglia, Eatria is a dynamic company that proudly upholds its family tradition, offering authentic Made in Italy flavours. The new website not only reflects the excellence of its products but also utilizes the latest food marketing techniques, food communication strategies, and social media marketing to reach a global and diverse audience.
Eatria’s new website is designed to be a comprehensive hub of information and experiences related to the company’s fine-cured meats.
Key features of the site include:
- Intuitive and User-Friendly Design: The site features a modern and intuitive design that facilitates navigation and access to information. The interface is designed to be responsive, ensuring an optimal experience across all devices, from computers to smartphones, allowing users to easily explore content and make purchases anytime and anywhere.
- Product Section: A dedicated product section provides detailed descriptions, ingredient information, and production processes. High-quality photos accompany each description, showcasing the cured meats in all their glory and inviting visitors to learn about and appreciate the various types of cured meats offered, such as capocollo, pancetta di Martina Franca, and pure pork salami.
- History and Tradition: A section that tells the story of Eatria and its founding family, the traditions passed down, and the production process. This area is enriched with photos offering a journey through the company, showing how it has maintained traditional cured meat processing techniques while innovating to uphold quality and authenticity.
- E-Commerce: An integrated e-commerce platform that allows customers to purchase products directly from the site. The purchasing process is simple and secure, with various payment and shipping options. The e-commerce platform includes advanced features such as order tracking, customer reviews, and personalized suggestions based on previous preferences and purchases, thus enhancing the shopping experience and customer loyalty.
Eatria: An Example of Excellence and Innovation
The creation of Eatria’s new website represents an example of how a company can combine tradition and innovation to achieve new milestones. By employing best practices in food marketing, food communication, and social media marketing, Eatria can tell its story, highlight its products, and reach a global audience.